Track Record & Mission
ROLUCH was born from over 35 years of experience in the pulp & paper industry, with a focus on efficiency, innovation, and sustainability. Our founder, D.Eng. José Félix Rocha, has dedicated his career to improving paper and board manufacturing processes, tackling high water consumption and the need to reduce pollutant discharges.
With a mission to drive factory transformation through industrial engineering projects and technology consulting, ROLUCH helps industry minimize resource use and boost competitiveness in an increasingly demanding environment. Today our operations are based between Mollerussa (Lleida) and Barcelona, and we work wherever companies need efficient, environmentally responsible solutions.
Values & Vision
- Sustainability: From using less-polluting products to reducing water and carbon footprints.
- Innovation: We research and test new technologies to improve the efficiency of every project.
- Efficiency: We balance profitability and environmental responsibility to generate positive, lasting impact.
- Commitment: Honest, professional advice—always prioritizing the plant’s real needs.
Meet the Founder
José Félix Rocha is the driving force behind ROLUCH. A Chemical Engineer (D.Eng.) with 35+ years of experience, he has led engineering and machinery optimization projects for factories in Spain, Brazil, Europe, and Mexico. Throughout his career, he has seen how water scarcity and environmental regulations have become urgent challenges for the sector.
Selected achievements:
- Chemical Engineer (Universidade Estadual de Maringá, Brazil) and Master’s in Paper & Graphic Arts (UPC, Terrassa).
- PhD (Cum Laude) in Chemical Engineering (Complutense University of Madrid, 2004) with a patent on a viscometer for fibrous suspensions.
- Led large-scale paper machine construction projects (650–1,200 t/d) at Grupo Gondi (Mexico).
- Originator of the patent for the special carrierboard used in Corona beer six-packs.
- Drastically reduced water consumption in multiple plants, achieving reductions from ~12 L/kg to ~2.5–6 L/kg of paper.
His motivation: After decades confronting water-use challenges, he founded ROLUCH to develop solutions like ReComFlex™, addressing the need to cut water use, reduce costs, and comply with environmental regulations.
“I’ve seen first-hand how water scarcity and regulatory pressure put many factories in check. After years of trials and technological innovation, I found a way to significantly improve water recovery and reduce environmental impact.”
— D.Eng. José Félix Rocha
Why Choose ROLUCH?
ROLUCH is a recent initiative built on the solid experience of José Félix Rocha and his dedication to industrial efficiency and sustainability. Our vision is clear:
- Create environmentally responsible solutions without sacrificing profitability.
- Combine manufacturing-process expertise with research into methods for treatment, recovery, and reuse of resources.
- Expand ReComFlex™ nationally and internationally, adapting it to different sectors and regulatory frameworks.